We person been waiting for the Ferrari Luce for 8 years.
It was January 2018 when, astatine the North American International Auto Show successful Detroit, erstwhile Ferrari president and CEO Sergio Marchionne archetypal hinted astatine a “prancing horse” EV to vie with Tesla.
“If determination is an electrical supercar to beryllium built, past Ferrari volition beryllium the first,” Marchionne said. “People are amazed astatine what Tesla did with a supercar: I’m not trying to minimize what Elon, did but I deliberation it’s doable by each of us.”
Well, Ferrari has not been the first. But it has surely taken the grant for astir anticipated EV motorboat ever, what with the drip-feed strategy of an archetypal exemplary “nickname” of Elettrica, past past October's powertrain reveal, then, successful February, the Apple-esque LoveFrom-designed interior spearheaded by Jony Ive and Marc Newson.
Today’s uncover of the exterior successful Rome by Ferrari ends the secrecy and completes the process. This is the Luce (Italian for “light”), the astir consequential happening Maranello has made successful decades.

Courtesy of Ferrari
The numbers are suitably high-end. Four motors, 1 per wheel, person a combined output of implicit 1,000 horsepower successful Boost mode. The rear axle puts retired 832 hp and 7,750 Nm to the wheels. The beforehand axle adds 282 hp and 3,400 Nm. Full powerfulness is disposable successful little than a second. Zero to 62 mph is dealt with successful 2.5 seconds, past connected to a apical velocity of 192 mph. This is efficaciously a hypercar successful a GT disguise with 5 seats (a archetypal for Ferrari).
The 122 kWh battery—one of the largest successful immoderate accumulation EV—charges astatine up to 350 kW connected an 800-volt system. Ferrari is claiming this artillery gives the Luce a scope of much than 329 miles per charge. The all-wheel thrust and steering are inspired by the Purosangue SUV. Ferrari has confirmed a curb value of 4,982 pounds, oregon 2,260 kg, which is lone astir 200 pounds much than the Purosangue, contempt that thumping large artillery pack.

Courtesy of Ferrari
For handling, each instrumentality has its ain independently controlled power, braking, suspension, and steering (the rear wheels tin beryllium steered up to 2.15 degrees.) And alternatively than synthesizing a fake motor note, Ferrari has fitted an accelerometer to the rear axle that works similar a guitar pickup, sensing vibrations from the motors, filtering retired unwanted whine, and feeding the resulting audio into the cabin. Ferrari's dependable prime manager Antonio Palermo has gone arsenic acold arsenic calling this strategy “an instrument.”
Perhaps the astir remarkable—and controversial—move by Ferrari is the information that alternatively of stewarding the task wholly internally, it sought outsider help. The institution signed up LoveFrom, the bureau founded by Jony Ive successful 2019 upon his exit from Apple, to aesthetically trade Ferrari’s archetypal EV, tasking Ive’s squad to enactment intimately with Maranello’s engineers.

Courtesy of Ferrari
Just however overmuch that bold determination was to impact the look of Ferrari's archetypal EV became evident astatine the San Francisco motorboat of the interior successful February. Key members of the squad who shaped the iPhone, iMac, and Apple Watch during Ive's astir 3 decades astatine Apple, person created a compartment with an aesthetic we would person expected to spot successful the Cupertino company's canceled car project. Brushed aluminum, glass, leather; rounded corners; a steering instrumentality that is genuinely a happening of beauty; carnal switchgear; circular OLED displays; a halfway surface mounted connected a ball-and-socket associated truthful it tin pivot to the beforehand passenger; a Corning solid gear-shift knob with 13,000 laser-etched holes; a cardinal fob that looks similar a miniature iPhone.

Courtesy of Ferrari
But portion we person known for immoderate clip that LoveFrom took power of the interior, it's lone precocious been confirmed that Ive, Newson, and the remainder of the squad person besides sculpted the exterior of the Luce, which explains wherefore it doesn't look similar immoderate different Ferrari that has travel earlier it.
Ferrari says the Luce's exterior benignant is defined by “the solid house, an uncompromised, shell-like form” that extends beneath the loop enactment of the EV to the extremes of the car. The windscreen seemingly stretches down to the chemoreceptor of the Luce, affording the car added aerodynamics arsenic good arsenic a sweeping enactment not seen successful immoderate Ferrari earlier it. Ferrari says the Luce has attained the extremity of achieving “by acold the lowest resistance coefficient successful the past of Maranello’s roadworthy cars.”
To execute this uninterrupted descent of solid down the beforehand of the vehicle, LoveFrom has decided to spot the ample windscreen wipers not astatine the bottommost of the windscreen but connected either broadside by the A-pillars. Perhaps to springiness the aesthetic much aggression, the Luce has the largest staggered instrumentality diameters connected a series-production Ferrari roadworthy car: 23 inches successful the beforehand and 24 astatine the rear.

Courtesy of Ferrari
The beforehand and rear airy panels are transparent and portion of the superior surfaces, portion the halo process lights observe the 360 Modena and 458 Italia. Suicide rear doors circular retired an exterior that looks successful pictures astatine slightest alternatively similar a pleasing hybrid of Tesla, Alfa Romeo, and Ferrari genetics.
Ferrari says successful a connection that introducing a squad from extracurricular its Ferrari Design Studio led by Flavio Manzoni brought a caller perspective, enabling a caller plan language. The car institution insists that LoveFrom was fixed “the originative state needed to specify the plan absorption of the task from the outset, translating this plan connection into an authentic Ferrari experience.”
It volition beryllium absorbing to spot whether the Luce's look wins implicit the Ferrari faithful oregon repels them. Ive has described the Luce arsenic “still intelligibly a Ferrari,” but added that it represents “a antithetic manifestation based connected immoderate of the beliefs astir simplicity.”

Courtesy of Ferrari
Ferrari's Luce besides arrives conscionable arsenic rivals wobble. Lamborghini has pushed its archetypal EV backmost to 2029. Bentley moved its all-electric deadline from 2030 to 2035. Porsche has astatine tremendous disbursal remapped its contiguous aboriginal backmost to combustion. Ferrari is pressing guardant with the Luce, yes, but this is apt due to the fact that it was excessively precocious to cancel. In June 2025, Ferrari announced it was delaying its 2nd EV till 2028, citing anemic request for electrical luxury cars.
With a steadfast oculus connected not alienating its halfway lawsuit base, Ferrari CEO Benedetto Vigna has been astatine pains to constituent retired the Luce—with accumulation acceptable to statesman successful precocious 2026, deliveries aboriginal 2027, and nary confirmed terms yet—is an addition to the lineup, not a pivot. The company's 2030 people calls for conscionable 20 percent of income to beryllium afloat electric, with 40 percent hybrid and 40 percent combustion. Still, successful October past year, Ferrari's shares fell much than 16 percent connected disappointment implicit the brand's semipermanent fiscal targets.
Vigna, Ive, and the full of Ferrari volition beryllium crossing everything that the Luce gets a reception from buyers that matches the EV's pre-reveal anticipation. Behind the pomp and bluster of the Luce launch, determination are much than a fewer tense automotive executives.










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