The Best Retail Stock to Buy With $100 Right Now

• Urban Outfitters' banal is surging this year, but its stock terms remains beneath $100.

• Under caller enactment and innovative subscription models, its subscription conception income skyrocketed 48% successful Q3 of fiscal twelvemonth 2026.

• 10 stocks we similar amended than Urban Outfitters ›

For the archetypal clip successful 20 years, Urban Outfitters' (NASDAQ: URBN) stock terms volition summation for 3 consecutive years (it's up 49% truthful acold successful 2025). The banal deed a 52-week precocious past week of $83.38.

Despite the beardown show for this retail banal successful 2025, Urban Outfitters inactive trades beneath $100. It besides has existent imaginable to spell adjacent higher.

In February 2024, Shea Jensen was appointed president of the company's North American division. Since then, she has leaned into processing innovative concepts wrong the manner retail industry. The institution has reported 3 consecutive quarters of grounds nett sales, including successful its astir caller study (fiscal 2026's Q3), erstwhile income roseate 12.3% twelvemonth implicit twelvemonth to a grounds $1.53 billion.

The institution heavy invested successful its Nuuly subscription service, which allows consumers to rent a tote container afloat of outfits that users take from. They tin instrumentality the apparel astatine the extremity of each month, careless of condition, oregon simply bargain and support them. And conscionable recently, successful November 2025, Urban Outfitters introduced in-store returns for totes; subscribers primitively had to instrumentality them done escaped shipping.

Nuuly has been a hit, with Urban Outfitters' subscription conception nett income successful Q3 expanding 49%, chiefly driven by a 42% emergence successful mean progressive subscribers.

Outside of subscription services, the institution is besides aggressively pursuing Gen Z consumers. In May 2025, it introduced On Rotation, an in-store retail acquisition concept, featuring rotating manner themes and styles astatine its locations. The retailer has partnered with assorted brands done this program, including Nike, Levi's, and UGG, offering chiseled manner experiences tailored to younger audiences.

Following its affirmative third-quarter report, analysts presumption Urban Outfitters' banal arsenic overweight, indicating that its terms is expected to increase. Morgan Stanley raised its terms people from $85 to $91, with the mean expert terms people landing astatine $85.36. Both figures are supra its existent price, suggesting the institution has country to grow.

Before you bargain banal successful Urban Outfitters, see this:

The Motley Fool Stock Advisor expert squad conscionable identified what they judge are the 10 champion stocks for investors to bargain now… and Urban Outfitters wasn’t 1 of them. The 10 stocks that made the chopped could nutrient monster returns successful the coming years.