Sumitomo Rubber to acquire Dunlop brand rights in Malaysia, Singapore and Brunei

Japan’s Sumitomo Rubber Industries is acceptable to get exclusive rights to usage the Dunlop marque for tyres and related accessories successful Malaysia and 2 neighbouring Southeast Asian markets, according to a study by Nikkei Asia.

At present, Continental Tyre Malaysia holds exclusive sub-licence rights to the Dunlop sanction successful Malaysia, Singapore and Brunei.

Financial presumption of the statement person not been made public.

Nikkei Asia, citing undisclosed sources, reported that the woody worth is expected to beryllium somewhat beneath Y1bn (approximately $6.44m).

Once the transportation is completed, Sumitomo Rubber intends to motorboat Dunlop-branded tyre income successful the 3 countries from January adjacent year, the study said.

"This signals Dunlop’s instrumentality to planetary prominence," Sumitomo Rubber president Satoru Yamamoto was quoted arsenic saying during a briefing connected the company’s marque strategy. "We’re rebuilding the Dunlop brand."

The determination forms portion of Sumitomo Rubber’s broader effort to consolidate its operations nether a unified planetary brand.

In May, the institution acquired rights from Goodyear Tire & Rubber successful the US to usage the Dunlop sanction crossed North America, Europe and Oceania.

Although the firm sanction Sumitomo Rubber Industries volition stay unchanged, the radical plans to follow Dunlop arsenic the halfway individuality successful its marque communications from adjacent year.

In immoderate markets, the Dunlop sanction volition besides beryllium added to trader institution names.

Following this latest statement successful Southeast Asia, India volition stay the lone marketplace wherever Sumitomo Rubber does not power Dunlop branding for four-wheel conveyance tyres, arsenic those rights are held by the Ruia Group.

"Sumitomo Rubber to get Dunlop marque rights successful Malaysia, Singapore and Brunei" was primitively created and published by Just Auto, a GlobalData owned brand.

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