Ram, Kaulig Racing team up with Dana White for unique NASCAR reality series to chose Truck Series driver

As Ram charges backmost into the NASCAR Craftsman Truck Series this twelvemonth with the Kaulig Racing team, they’re filling 1 of their 5 trucks successful a first-of-its-kind way.

And they’re getting assistance from UFC CEO Dana White to bash so.

In concern with Thrill Sports Productions, Ram is launching "Race For The Seat," a caller world contention bid featuring 15 aspiring drivers to triumph the accidental of a lifetime: earning a spot successful the Ram 1500 contention trucks connected the Kaulig Racing squad for the 2026 season.

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Dana White walks astir with Matt Kaulig for "Race For The Seat" series (Kaulig Racing)

Racing fans volition ticker 8 action-packed episodes wherever contestants volition spell head-to-head not lone connected iconic tracks, including Virginia International Raceway and South Boston Speedway, but besides showcasing their chops disconnected it.

"Ram is an iconic American brand, and I’m excited to spouse up with them for their caller world series, Race For The Seat," White said successful an authoritative statement. "This world amusement is each astir uncovering up-and-coming drivers and giving them a monolithic platform. The champion ever emergence to the apical successful this benignant of competition. We are going to find the adjacent procreation of superstars for the NASCAR motortruck series."

White knows a happening oregon 2 astir contention world series, with UFC’s "The Ultimate Fighter" being a monolithic deed successful the mixed martial arts world.

KAULIG RACING, RAM UNVEIL UNIQUE FREE AGENT PROGRAM FOR 2026 NASCAR TRUCK SERIES

And conscionable similar that show, White, Ram CEO Tim Kuniskis and Kaulig Racing Team Owner Matt Kaulig volition beryllium arsenic unfiltered arsenic imaginable with their behind-the-scenes commentary. It volition beryllium a existent look into what it takes for a operator to marque a team, arsenic good arsenic the ownership position of what to look for successful the cleanable driver.

"Race For The Seat is simply a large accidental for the adjacent procreation of drivers to amusement what they’ve got," Kaulig said successful a statement. "Working with Ram to bring this amusement to beingness allows america to deliberation differently, propulsion the limits, and springiness these talented drivers a level they wouldn’t usually have. I can’t hold to spot who earns the spot and joins america connected the track."

Kuniskis added: "We promised Ram would attack NASCAR otherwise — and Race For The Seat is proof. Sometimes earthy endowment isn’t enough. Many palmy careers commencement with an opportunity, a fortunate interruption — oregon successful my case, a bully old-fashioned footwear successful the a—."

Dana White walks astir with Matt Kaulig for "Race For The Seat" series (Kaulig Racing)

The victor of the world amusement volition beryllium the 5th and last operator connected the Kaulig Racing Team, which already has Brenden "Butterbean" Queen, Daniel Dye, and Justin Haley connected committee for 2026.

The 4th operator is besides an outside-the-box idea, and it was announced successful November 2025 that a unsocial Free Agent Program for the #25 Ram motortruck for Kaulig Racing would beryllium had to let "the flexibility to bring successful endowment portion keeping fans connected their toes."

There volition beryllium a premix of drivers from assorted racing backgrounds looking to marque their people with the Free Agent Program conscionable arsenic overmuch arsenic the world series.

The amusement volition premiere successful the U.S. connected FOX connected Jan. 25 astatine 12 p.m. ET, with caller episodes airing for escaped crossed the globe connected Ram’s authoritative YouTube Channel for the amusement from Jan. 26-Feb. 6.

Ram announced successful August 2025 that Kaulig Racing would beryllium its anchor mill squad arsenic it makes a long-awaited instrumentality to NASCAR.

15 aspiring Kaulig Racing drivers for "Race For The Seat" airs alongside Dana White, Tim Kuniskis and Matt Kaulig (Kaulig Racing)

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Kaulig told Fox News Digital successful August, erstwhile the concern with Ram was announced, that it was "a national of shared values." He said his relation arsenic squad proprietor revolves astir reasoning otherwise from others successful NASCAR portion helping Ram reestablish itself successful the sport.

"To present articulation forces arsenic the anchor squad for Ram’s instrumentality to NASCAR is some an grant and a responsibility," Kaulig said then. "Together, we’re acceptable to acceptable a caller modular connected contention time and successful the interaction we marque disconnected the track."

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