NHL's Seattle Kraken receive mixed reactions to Pride-themed logo and jerseys

The Seattle Kraken of the NHL received mixed responses Thursday aft revealing a caller Pride-themed logo and uniforms. 

The logo features a rainbow-colored unicorn with its assemblage contorted successful the signifier of the missive "S" placed wrong a rainbow-bordered outline of the team's emblematic "S" logo. The squad hosted its Pride Night lawsuit Thursday. 

Many users connected societal media mocked the squad for the design. 

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The most-liked effect to the team's archetypal X station said, "Humiliation ritual for your players." 

Another idiosyncratic wrote, "We indispensable decision the Woke Mind Virus." 

One idiosyncratic jokingly called the squad "The Seattle Karen's."

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A Zamboni travels adjacent the Seattle Kraken logo astatine halfway crystal earlier a crippled betwixt the Arizona Coyotes and Kraken astatine Climate Pledge Arena Feb. 9, 2022, successful Seattle. (Christopher Mast/NHLI via Getty Images)

However, galore different fans were speedy to praise the Kraken for the design. 

"In a clip erstwhile galore are shying from supporting the LGBTQ assemblage successful fearfulness of retribution, it’s awesome to spot Seattle basal gangly and unapologetic," 1 idiosyncratic wrote. 

Another instrumentality wrote, "These are hard."

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The scoreboard earlier the yearly Celebrating Pride crippled betwixt the Edmonton Oilers and the Seattle Kraken astatine Rogers Place Jan. 18, 2024, successful Edmonton, Alberta, Canada. (Andy Devlin/NHLI via Getty Images)

Many pro sports teams volition debut LGBTQ-themed logos and merchandise during June for Pride month. However, the Kraken rolled retired this caller branding six months earlier. 

The NHL announced successful 2023 that players would nary longer beryllium permitted to deterioration specialty sweaters for themed nights during warm-ups, including Pride, Hockey Fights Cancer oregon subject appreciation celebrations, a argumentation that was aboriginal updated to see Pride instrumentality tape. 

"That’s conscionable go much of a distraction from truly the essence of what the intent of these nights are," Commissioner Gary Bettman said astatine the time. "We’re keeping the absorption connected the game. And connected these specialty nights, we’re going to beryllium focused connected the cause."

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