Instagram Will Start Letting You Pick What Shows Up in Your Reels

Meta is giving Instagram users a uncommon glimpse into wherefore definite posts are showing up connected their Reels, the platform’s provender of algorithmically curated videos. Starting today, users volition present spot a database of what Instagram considers to beryllium your top, caller interests. This benignant of peek down the algorithmic curtain is already uncommon successful societal media apps, but Meta is taking it a measurement further by allowing Instagram users to power their algorithm straight by picking topics they privation to spot much oregon little often successful Reels.

This feature, called “Your Algorithm,” drops arsenic Instagram and TikTok proceed to conflict for prominence with younger users. It’s these users who perchance privation much power implicit what they’re consuming arsenic they scroll done video feeds, arsenic good arsenic different personalization options. The caller diagnostic is landing connected Instagram archetypal for those successful the US, with a planetary rollout for English users successful the works.

The alteration arrives astir the aforesaid clip arsenic the European Commission claims Meta volition connection users successful the European Union much options astir however their information is being utilized for personalized ads. Instagram’s existent approach, wherever users tin wage a subscription to not spot ads, does not conscionable the standards for prime acceptable up nether the Digital Markets act, according to the EU. Users successful this locale are expected to spot a prime soon whether to stock each their data, oregon opt for a smaller sliver to beryllium utilized for advertizing purposes.

Instagram presently has the pb successful wide app adoption among young users, but TikTok isn’t that acold off. According to a 2025 survey by the Pew Research Center, 80 percent of US adults nether 30 utilized Instagram whereas 63 percent utilized TikTok.

When a idiosyncratic opens the caller “Your Algorithm” tab connected Instagram, they’ll spot a little summary of what they’ve “been into” portion scrolling done Reels. The topics displayed are based connected caller idiosyncratic activity, and the summaries are made utilizing generative AI. Meta’s examples of topics that users could adhd with the caller diagnostic see “Horror movies,” “Chess,” and “College football.”