ING’s Leapfrog in Private Banking: Human Touch Meets Digital Empowerment

ING is Betting connected the Human Element successful Digital Wealth

As backstage banking evolves successful Europe, ING is carving retired a distinctive attack that combines integer innovation with idiosyncratic guidance. Treon says the bank’s doctrine is unified crossed each clients:

“We person 1 philosophy, 1 approach, 1 conviction, 1 investments platform.”

ING defines backstage banking arsenic serving clients with assets supra €250,000 oregon €500,000 depending connected the market. However, Treon emphasises that ING’s concern level is designed for each clients, careless of their starting point:

“The level is layered according to lawsuit needs and goals. Sophistication successful investing is simplicity.”

Treon critiques the broader concern manufacture for overcomplicating the process: the archetypal wealth holders “often didn’t inquire for this level of complexity,” suggesting that galore fiscal products are driven much by organization request than lawsuit need.

With 5 cardinal investing clients and €270 cardinal successful invested assets, ING handles important scale. In the archetypal 9 months of 2025 alone, the slope earned €887 cardinal successful fees. Treon highlights the affectional broadside of investing:

“Investing is an affectional business. Investing is simply a quality being sitting astatine a room array looking astatine his, her friends, family, loved ones, pets, whatever, reasoning astir those intimate beingness moments and reasoning astir what's my beingness plan, what's my crippled plan?”

ING aims to beryllium contiguous for clients’ beingness decisions digitally, virtually, and successful person, focusing quality enactment wherever it matters most.

Modern Wealth: Bridging Digital and Human Guidance

ING’s backstage banking strategy bridges the spread betwixt traditional, high-cost services and afloat digital, high-churn platforms. Treon prefers the word “modern wealth” alternatively than “middle wealth,” reflecting a doctrine centered connected solving problems efficiently utilizing the bank’s afloat toolbox.

The slope offers curated solutions for entrepreneurs, drafting connected services crossed banking, subscriptions, lending, mortgages, and investments. Digital tools are cardinal to this strategy. In the Netherlands, the “Roundup and Invest” programme allows clients to put spare alteration automatically. Treon explains:

“You're fundamentally getting onto that wealthiness ladder by rounding up a mates of cents connected the outgo of your coffee.”

Tools similar X-Ray let clients to spot precisely wherever their wealth is invested, including vulnerability by geography, sector, oregon adjacent circumstantial companies similar Nvidia. The backstage banking conception unsocial manages astir €60 cardinal of ING’s €270 cardinal concern assets.