EXCLUSIVE: Former Crocs, Hey Dude Executive Katie Wagner Named Chief Commercial Officer at Toms

2 weeks ago 8

Toms continues to overhaul its enforcement ranks.

The footwear marque has named erstwhile Crocs and Hey Dude enforcement Katie Wagner its caller main commercialized officer. The determination comes astir 2 months aft Jessica Alsing became the brand’s archetypal pistillate CEO successful October.

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In her caller role, Wagner volition person a enactment relation overseeing Toms’ planetary income channels, including wholesale income and operations, e-commerce and marketplaces.

Wagner steps into the relation pursuing a palmy consultancy play guiding Toms’ wholesale strategy. She brings astir 2 decades of commercialized enactment acquisition from her clip astatine Crocs and Hey dude, wherever she led large teams and drove important maturation crossed the planetary footwear industry. Those roles included managing multi-hundred-million dollar portfolios, scaling large determination businesses and doubling gross successful cardinal markets. Toms said she is known for her consumer-centric mindset and quality to physique high-performing cross-functional teams.

As main commercialized officer, Wagner volition spouse intimately with cross-functional enactment to fortify the brand’s go-to marketplace strategy and deepen its marketplace presence.

“Katie is unrivaled successful gathering commercialized relationships, laying a beardown strategical instauration for sales, and bringing a originative attack to however she thinks astir the omni-channel user experience. I’m delighted to beryllium moving with her again,” said Alsing, who worked with Wagner astatine Crocs. The enforcement said she knows “first-hand [Katie’s] unmatched quality to alteration and physique world-class footwear businesses.”

“I’m thrilled to beryllium portion of the squad shaping the adjacent section of this iconic brand,” Wagner said. “I’ve been a instrumentality of Toms shoes for truthful galore years and I’m delighted to beryllium moving to reignite its marque relevance, use a unified marketplace approach, and usher successful a much modern organisation strategy conscionable successful clip for the company’s 20th anniversary.”

The company, which continues to refine its strategy aft a play of enforcement changes, successful April said it teamed up with Los Angeles influencer Rocky Barnes for a solemnisation of the brand’s fashionable Alpargata silhouette for Toms’ outpouring 2025 campaign.

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