Alcohol-free spirits group Crossip tries again in Australia

Non-alcoholic spirits shaper Crossip has entered Australia done a caller organisation statement with drinks wholesaler Paramount Liquor.

The UK-based concern has antecedently made attempts to participate the marketplace but Crossip CEO Tim Blake confirmed to Just Drinks those earlier efforts did not afloat materialise.

“We person had involvement and immoderate mendacious starts successful the past, but present we’re launching with a due partner,” Blake said.

Crossip’s products are present disposable done Paramount Liquor and distributed crossed Australia by the Paramount Connect Portfolio Manager tract squad from this month.

Its scope of bottled 0% abv spirits includes the variants Dandy Smoke, Pure Hibiscus and Blazing Pineapple.

The group's co-founder and CEO told Just Drinks Paramount was "actively opening conversations with cardinal on-trade groups and premium retail", and that listings were expected to beryllium confirmed successful the archetypal 4th of 2026 "as the marque rolls out".

In a statement, the non-alc spirits shaper said the introduction into Australia was portion of its broader propulsion overseas, "and reflects the surging planetary request for premium alcohol-free alternatives".

Blake said: “Launching successful Australia is simply a hugely breathtaking infinitesimal for Crossip. The non-alcoholic class continues to turn astatine gait globally, and Australia stands retired arsenic a peculiarly dynamic, blase and forward-thinking market.”

Crossip’s products are present sold successful adjacent to 20 markets. The group's largest markets proceed to beryllium the Middle East and the UK, Blake told Just Drinks.

He added that Crossip is seeing “real momentum” successful Asia, peculiarly successful Hong Kong, and successful parts of Europe, specified arsenic Belgium, which helium said was “a consistently beardown performer”.

While the institution does not publically disclose nett income oregon nett income numbers, Blake said the concern is connected people for “significant year-on-year maturation from 2024 into 2025", chiefly owed to enlargement successful planetary markets.

Crossip is besides successful talks astir "a fig of caller markets", the CEO said. “If these advancement arsenic expected, we anticipation to denote further territories successful the aboriginal portion of 2026."

Looking to adjacent year, Blake said Europe was "a large absorption for caller marketplace expansion", portion the institution besides plans to "strengthen" its beingness successful the Middle East, including successful the UAE and Saudi Arabia.

"Alcohol-free spirits radical Crossip tries again successful Australia" was primitively created and published by Just Drinks, a GlobalData owned brand.

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